Promise Healthcare
Promise Healthcare is a specialty post-acute care health system with 14 hospitals and two skilled nursing facilities across the U.S.
Serviced by more than 3,000 physicians and employees, Promise Healthcare facilities are known for outstanding clinical quality scores that consistently outperform national benchmarks. Patient satisfaction ratings at Promise hospitals are among some of the highest in the industry ranging between 91.06% and 96% since 2012.
Promise Healthcare was in need of a complete corporate marketing and multimedia makeover. The goal was to dramatically elevate the overall brand image, help their online presence and by engaging the consumer to take action.
Our solution
First step was strategy, then the Playimage team delivered creative content across every platform including; website content, video testimonials, blogs and copy for brochures, even always with the goal of reaching the consumer with an emotionally impactful experience.
Playimage deliverables included over 100 specifically videos that provided a comprehensive look at the hospital system with virtual tours, CEO welcome messages, patient testimonials and doctor interviews. Other services included the redesign of over 15 hospital websites, enhanced business listings, social platforms and implementing a reputation management system to curate positive online reviews.